Shifts in Political Giving Toward Democrats among Top Voter Segments
Eight of the ten demographic segments most likely to contribute to a US presidential campaign – including the most affluent, influential and well-educated voters – made a majority of their...
View ArticleHoliday Online Retail: Shopper Satisfaction Down in 2007
Customer satisfaction with online retail during the 2007 holiday season is down slightly from last year, according to the Holiday 2007 edition of the ForeSee Results Top 40 Online Retail Satisfaction...
View ArticleAmericans More Connected Online and Quite Ad-Tolerant
Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the “State of Media Democracy”...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleInternet Population’s Average Age Quickly Increasing in UK
“Silver surfers” are claiming a bigger share of the online population at the expense of people under 25, according to (pdf) a Nielsen Online analysis of the age make-up of the UK internet population as...
View ArticleHoliday Online Retail Spending Up 19% YOY
Nearly $28 billion has been spent online during the season-to-date – a 19% gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the...
View ArticleAwareness of Environmental and Global Issues Affected Holiday Spending
The planet’s wellbeing and global manufacturing issues increasingly figured into consumers’ spending decisions during the holiday season, according to the 2007 Annual National Shopping Behavior Survey...
View ArticleDVR Use Not Having Huge Impact on Ratings
Despite the hubbub about DVR use, there’s hope for advertisers and time-sensitive ads, because viewers aren’t delaying the viewing of recorded programs, according to (pdf) a recent analysis of Nielsen...
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